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Months after Covid-19 shutdowns overturned our lives, people continue to ask big questions. What’s normal supposed to look like? Which trends are here to stay? In the world of high school athletics, the answers to these questions will prove critical over the coming years. Two trends in particular point to major shifts on the playing field: tighter financial conditions and […]

For years college athletes contested schools profiting from their name, image and likeness (NIL). Universities and the NCAA countered that scholarships and preferential admissions afforded athletes a special status, which included among many other benefits introductions to employment opportunities after graduation. Then came social media’s whirlwind ascent. In short order, athletes garnered tens and hundreds of thousands of followers. No […]