Tag: Name Image Likeness

From Zero To NIL: Impact On Amateur Sports

For years college athletes contested schools profiting from their name, image and likeness (NIL). Universities and the NCAA countered that scholarships and preferential admissions afforded athletes a special status, which included among many other benefits introductions to employment opportunities after graduation. Then came social media‚Äôs whirlwind ascent. In short order, athletes garnered tens and hundreds of thousands of followers. No […]

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